- Sr. Director, Us Marketing - Flu
- SCIENTIST, ANALYTICAL DEVELOPMENT - LOOK FOR ZEBRAS
- Princeton, NJ
- 15 days ago
The Role Moderna is seeking a Sr. Director, Marketing - Flu, whose primary role is to plan, develop, execute and optimize multi-channel brand strategies and plans for Flu in the United States market. This individual works closely with the global brand marketing teams, internal support functions and executive leadership to manage all phases of execution for integrated multi-channel plans.
The Sr. Director also plays a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals and budgets. In this role, you will join Moderna at a critical time for Moderna and their product pipeline.
This role will be responsible for preparing and executing "best in class" brand plans, manage launch excellence, develop strategies and tactics as well as work closely with the global marketing teams. Here's What You'll Do Be the strategic brand expert who drives Moderna's commercial brand strategy for Flu within the US Develop comprehensive and innovative annual Brand plan for the US that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets Shape the key elements that define Moderna's position as a leader in the US vaccines market, working closely with the General Manager and global brand team Work effectively within the commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. You'll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s) Ensure clear engagement plans and roadmaps for US stakeholders across functions are aligned to brand strategies Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings Partner with the global brand team, lead US implementation of core media and digital campaigns for optimal use, brand recognition, and ROI Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Chief Medical Office, Legal and Regulatory requirements Bring your relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and health care consumers Additional duties as may be assigned from time to time Here's What You'll Need (Minimum Qualifications) Bachelor's degree required Minimum 12 years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles Here's What You'll Bring to the Table (Preferred Qualifications) Understanding of and strong interest in vaccines/infectious disease Demonstrated experience using innovative digital channels and platforms for communications.
Savvy and comfortable making recommendations using different digital channels and platforms Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing Proven ability and hands-on experience navigating complex product communications issues Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks Thinks strategically, prioritizes effectively and delivers high-impact results Exceptional project management experience, including managing several programs/ projects simultaneously Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives Collaborative leadership skills to influence without authority and work effectively with senior leadership Ability to take initiative and work independently and is comfortable with ambiguity Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company's position internally and externally Pragmatic and willing to drive and support change Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative. Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including: Highly competitive and inclusive medical, dental and vision coverage options Flexible Spending Accounts for medical expenses and dependent care expenses Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities Family care benefits, including subsidized back-up care options and on-demand tutoring Free premium access to fitness, nutrition, and mindfulness classes Exclusive preferred pricing on Peloton fitness equipment Adoption and family-planning benefits Dedicated care coordination support for our LGBTQ+ community Generous paid time off, including: Vacation, sick time and holidays Volunteer time to participate within your community Discretionary year-end shutdown Paid sabbatical after 5 years; every 3 years thereafter Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents 401k match and Financial Planning tools Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options Complimentary concierge service including home services research, travel booking, and entertainment requests Free parking or subsidized commuter passes Location-specific perks and extras! Candidates should be aware that Moderna currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 and receive a booster shot once eligible.
Newly hired employees must be vaccinated and boosted prior to their employment start date. Moderna is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated or receive a booster where it is not an undue hardship to the company to do so as provided under federal, state, and local law. About Moderna In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale.
Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic. Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases.
Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit www.modernatx.com. Moderna is a smoke-free, alcohol-free and drug-free work environment.
Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Moderna will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. #LI-SL1 -